Tips for Correct Usage

Benefit Resource, Inc. Trademarks

Trademarked products are a vital part of the Benefit Resource brand. We appreciate your careful attention to trademark notations and to correct use of our product names.

Trademark list

eTRACis a registered trademark ® of Benefit Resource, Inc.

Beniversal is a registered trademark ® of Benefit Resource, Inc.

How to refer to Benefit Resource products in text

Please include the appropriate trademark symbol on first reference to a product in a document. The following products require trademark symbols on first reference:

eTRAC® Commute

eTRAC® MasterCard®

Beniversal® MasterCard®

eTRAC Commute is the name of the Benefit Resource plan covering Qualified Transportation Expenses.

eTRAC MasterCard is the name of the payment card that gives participants access to tax-free funds in their transit and parking accounts.

Beniversal MasterCard is the name of the payment card that gives participants access to tax-free funds in their tax-free medical accounts.

MasterCard International offers further guidance on use of its consumer brands.

Usage

eTRAC is an adjective and must always modify a generic noun such as Commute, card, plan, etc. The e remains lower case even when the word eTRAC begins a sentence.

Do not use eTRAC in the possessive or plural form. Incorrect: eTRAC’s or eTRACs.

Beniversal is an adjective and must always modify a generic noun such as card or plan.

 




 

 

Quick Media Contact

Tom Guiler, VP
Benefit Resource
(866) 996-5200 x112

A whole new vocabulary

See our glossary for words you need to know

What’s Hot?

New product options, timely solutions to corporate challenges, new applications. Get ahead of the buzz with What’s Hot.