Benefit Resource, Inc. Trademarks
Trademarked products are a vital part of the Benefit Resource brand. We appreciate your careful attention to trademark notations and to correct use of our product names.
Trademark list
eTRAC is a registered trademark ® of Benefit Resource, Inc.
Beniversal is a registered trademark ® of Benefit Resource, Inc.
How to refer to Benefit Resource products in text
Please include the appropriate trademark symbol on first reference to a product in a document. The following products require trademark symbols on first reference:
eTRAC® Commute
eTRAC® MasterCard®
Beniversal® MasterCard®
eTRAC Commute is the name of the Benefit Resource plan covering Qualified Transportation Expenses.
eTRAC MasterCard is the name of the payment card that gives participants access to tax-free funds in their transit and parking accounts.
Beniversal MasterCard is the name of the payment card that gives participants access to tax-free funds in their tax-free medical accounts.
MasterCard International offers further guidance on use of its consumer brands.
Usage
eTRAC is an adjective and must always modify a generic noun such as Commute, card, plan, etc. The e remains lower case even when the word eTRAC begins a sentence.
Do not use eTRAC in the possessive or plural form. Incorrect: eTRAC’s or eTRACs.
Beniversal is an adjective and must always modify a generic noun such as card or plan.