Press Release: Introducing BRI Insights

ROCHESTER, NY – September 17, 2022 –Benefit Resource, LLC (BRI) announced today an exciting new initiative to bring personalized decision support to employers and their employees. BRI Insights is a unique smart tool built right into the BRI system that supports its ongoing efforts to bring pre-tax benefit administration into the digital age and improve overall benefits education. Through this customized support tool, employees can get a tailored assessment and recommendations for health plans, contribution strategies and other benefit programs.

Launching a decision support tool like BRI Insights enables employees to make the best decisions for them. It is like having a personal benefits consultant sitting in your living room and guiding you at each step. This translates to savings and peace-of-mind for all, especially during a pandemic where in-person meetings are far and few between. Decision support tools have been growing in popularity in recent years, but are often only accessible by the largest of employers. We hope to change that. We believe everyone deserves to be able to easily understand and maximize the value of their benefits. – Jason Hall, Chief Executive Officer of BRI.

The BRI Insights decision support platform enables a new, intuitive approach to participant health and wealth. Through a coordinated communications program and customized guided assessment, employees are asked to complete simple questions regarding their household, expenses, and benefits goals. Employees then receive a personalized recommendation regarding benefits and funding for pre-tax accounts.

For more information, or to schedule a demo contact us at

About BRI

For over 27 years, BRI has helped employers and employees navigate the ever-transforming world of pre-tax benefits and COBRA administration. By employing smart plan design administration, reduced overhead cost for employers, and consumer-first rationale, BRI makes saving money on healthcare easy. For more information visit

Media Contact

Becky Seefeldt