Benefit Resource Deepens Investment in Strategic Growth

BRI strategic growth

ROCHESTER, N.Y.May 11, 2020 /PRNewswire-PRWeb/ — Today, Benefit Resource, LLC (BRI), a national third party administrator of pre-tax benefits and COBRA, announced the first of its planned investments in long-term and short-term strategic growth.

BRI’s 25-year cultivation of its service-first mindset paired with its expertise in the pre-tax benefits space has paid off. With year-over-year growth continuously exceeding 10%, the company is poised to explode into new markets.

Strategic Growth Plans

Brought on to lead the company’s expansion is Jeff Thoms as Chief Revenue Officer. Thoms joined BRI in February and moved quickly to establish his team, promoting two existing Regional Sales Managers, Giovanna Donato-Reyes as Director of Sales East, and Anthony Maziur as Director of Sales West.

Since its inception in 1993, BRI has followed a steady growth trajectory. “We’re extremely proud of the name we’ve built for ourselves and honored to be able to provide such high service to our clients and brokers. We look forward to not just meeting but surpassing that bar as we continue to grow” states Jason Hall, CEO.

Looking ahead

Thoms comes to BRI with more than two decades of experience in sales and strategic growth. Prior to joining BRI, Thoms held senior positions at TriNet, Atrium Health and Paychex. His experience in growing and scaling organizations, coupled with his deep experience in the group benefits space provides BRI with just the skill set needed for its next phase of growth. Donato-Reyes and Maziur were both existing Regional Sales Managers with BRI. Prior to joining BRI as Regional Sales Managers, Donato-Reyes was with pre-tax administrator TASC and Maziur was with iCapital HCM and ADP.

“One of the main reasons I was drawn to BRI was because of the value it places on one-on-one partnerships” says Maziur. In addition to its strong partnerships, BRI has a long history delivering innovative products and solutions for clients. It was first-to-market with its Beniversal Prepaid Mastercard, a multi-purse solution for pre-tax benefits.

“I joined the team at BRI because of shared values. We both believed in being a dedicated, service-oriented workforce. And that’s as true today as when I started,” adds Donato-Reyes.

“A lot of great work was done over the last 25 years to get this organization where it is today. The company’s reputation has been built on its customer service model, unique technology and its people. We will build on that winning foundation as we embark on the next chapter of the BRI story,” Thoms stated.

Winning mindset

Plans from BRI allow employers and employees to set aside pre-tax dollars to pay for everyday expenses within the medical, dependent care, and commuting spaces. BRI is committed to providing the best services and cost to brokers and benefits providers in the U.S, championing a service-first approach and a rich understanding of pre-tax benefit accounts and COBRA and direct billing administration services.

About BRI: Founded in Rochester, New York in 1993, Benefit Resource, LLC, ( is a pre-tax benefits and COBRA administrator and is a leader in technology enabled solutions for tax-free employee benefit plans that streamline plan administration, reduce overhead costs for employers and improve convenience and security for employees.