Sample message ideas and resources to help you build out your participant communications.
Let’s face it. Open Enrollment is overwhelming for both employers and employees. It is no wonder 1 in 3 benefits professionals report that communications are often lost, overlooked or misunderstood. While we may never get rid of the overload at open enrollment, we can lighten the load with a year-long communication strategy which looks to provide more bite-sized, focused messages over time.
The following is intended to be a guide and resource. A few best practices to consider:
(Specific, Measurable, Actionable, Realistic, Time Bound)
Make sure your messages are noticed by leveraging the tools and channels employees are actively communicating in. Over 80% of employers reported using three or more methods of communication during open enrollment in 2021. You will likely need more than one communication approach to reach employees.
|Channel||Most popular uses|
|Internal sites/tools (intranet, sharepoint, payroll, BenAdmin platform, etc.)|
|Collaboration tools (Teams, Slack, Messenger apps)|
|Email, text, mailed communication|
|In-person / virtual meetings|
|Newsletters / Benefits Communications|
|Social Medial Groups|
Most employers use PowerPoint slides to communicate during Open Enrollment. This is fine to do, but you want to make sure you don’t fall into what’s called “death by PowerPoint”.
Aim to meet the benchmark of 10 slides, 20 minutes, and 30-point font.
The following sections are intended to outline possible message flows by plan type and related resources. Don’t be afraid to adapt to your employees’ needs and check out our complete Resource Center and Blog for even more options, including many resources available in Spanish.