Becky Seefeldt

Vice President of Strategy

Becky has spent the last 17 years dedicated to the education, marketing, product development and advancement of tax-free benefit accounts. She is currently responsible for marketing and product strategy, and works with executive team to set and execute company-wide strategic initiatives.

Since Becky started with BRI in 2010, she has championed initiatives for BRiMobile app, responsive web design, streamlined user experiences and robust education resources and communication strategies.

Prior to joining BRI, Becky served as the Marketing Director for HSA Bank. Her contributions to HSA education, along with the expansion of the HSA product capabilities, contributed to the growth of HSA assets from $50 million in 2002 to nearly $1 billion in 2010.

Becky earned a bachelor’s degree in marketing communications and business administration, along with an M.B.A. from the University of Wisconsin.