Becky Seefeldt

Vice President of Strategy

Becky has spent the last 20 years dedicated to the education, marketing, product development and advancement of consumer-driven benefit solutions. She is currently responsible for product strategy,  company-wide strategic initiatives, and industry advocacy and education efforts.

Becky currently serves on the Board and Communication Committee Chair of ECFC, an industry organization dedicated to the education and advancement of consumer-driven benefits. Becky is a member and active contributor of the Forbes Business Council. Becky has contributed to publications such as: SHRM, BenefitsPro, Employee Benefit News, and California Business Journal. Becky currently serves as the primary host of BRI’s podcast– The BRIght Side of Benefits. 

Prior to joining BRI, Becky served as the Marketing Director for HSA Bank. Her contributions to HSA education, along with the expansion of the HSA product capabilities, contributed to the growth of HSA assets from $50 million in 2002 to nearly $1 billion in 2010.

Becky earned a bachelor’s degree in marketing communications and business administration, along with an M.B.A. from the University of Wisconsin.