BRI Announces Strategic Growth Initiative


Benefit Resource is committed to its continued growth and expansion in the pre-tax benefit account business with the announcement of the BRI Strategic Partnership and Expansion Initiative.

ROCHESTER, NEW YORK—Benefit Resource (BRI) has announced plans for the BRI Strategic growth Initiative in Partnership and Expansion, which will extend its proprietary technology, responsive customer support and streamlined cost structure for pre-tax benefit accounts to plan administrators, brokers and other benefits providers. Jason Hall joins BRI as the Director of Corporate Development and will head up the initiative.

“Benefit Resource is poised for growth and expansion. We have invested heavily in building our own technology so that we are not reliant on third-party aggregators. This allows us to have a more nimble product offering while maintaining a streamlined cost structure,” explained Anthony DiBarnaba, President of Benefit Resource. “Our goal with the BRI Strategic Partnership and Expansion Initiative is to identify opportunities with providers that may be struggling to find a cost-effective solution in the pre-tax benefit market and align with them to provide an alternative business execution strategy.”

Hall comes to BRI with nearly ten years experience in corporate development and strategy. Prior to joining BRI, Hall held senior-level positions with Carestream Health and DeltaPoint Capital Management. Hall received his MBA from the Simon Business School at the University of Rochester.

“I look forward to working with the outstanding team at BRI to make a meaningful impact on the future of the company through the execution of this exciting new initiative,” Hall said. “This is a great time to be stepping into this industry and I’m thankful to have the opportunity to do so with a company with the track record of BRI.”

About Benefit Resource
Benefit Resource administers pre-tax employee benefit plans for more than 2,200 employer plans nationwide, reaching over 2 million employees. Unlike payroll or human resource companies, Benefit Resource focuses solely on administration of tax-free benefits, including: Flexible Spending Accounts, Health Savings Accounts, Health Reimbursement Accounts and Commuter Benefit Plans. These plans allow employees to set aside tax-free dollars to pay for medical care, dependent care, mass transit and parking.

Benefit Resource, founded in Rochester, New York in 1993, is the leader in card technology for tax-free employee benefit plans and has aligned with Mastercard International to streamline plan administration, reduce overhead costs for employers and improve convenience and security for employees.