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The Importance of a Year-Round Benefits Communication Strategy

Benefits Communication Strategy

The benefits landscape is ever-changing, and so are the needs and expectations of your employees. An effective benefits communication strategy should be agile enough to keep up with the times and address the specific concerns of your employees.

Providing your employees with a comprehensive benefits package is important. Not only does it help attract and retain top talent, but it also helps keep your employees healthy and productive. But what’s even more important than offering a great benefits package is communicating that package to your employees in a way that is clear, concise, and easy to understand. After all, what good is a great benefits package if your employees don’t even know it exists?

BRI’s VP of Strategy and Forbes Business Council member, Becky Seefeldt, shares her best strategies for benefits communication.